Okay:
Most creators waste 6 months picking the “perfect” niche. The truth? You don’t need perfection—you need a framework. This newsletter gives you the exact system to choose your niche, plus a full breakdown of every major niche with sub-niche combinations you can own.
Part 1: The Niche Selection Framework (Step-by-Step)
- Start with the 3-Circle Test
- Circle 1: What can you talk about for 2 years without dying of boredom?
- Circle 2: What do people already search for, watch, and pay money to solve?
- Circle 3: What unique lens can you add (your background, location, personality, struggle)?
- Your niche lives in the overlap of all three circles
- Use the Major Niche + Sub-Niche Formula
- Pick 1 major niche (the container): Health, Money, Relationships, Business, Tech, Food, Entertainment
- Add 1-2 sub-niche modifiers (your angle): demographics, pain points, values, formats
- Example: Major = Money → Sub = Middle-class Indians + Side hustles = “If you’re middle-class and want to escape the 9-5 grind, this is for you”
- Validate Before You Commit
- Search your potential niche on YouTube/Instagram: Are there 10+ active creators? (Proves demand)
- Check if those creators have comments asking questions (proves unsolved problems)
- Can you list 20 content ideas in 10 minutes? If not, the niche is too narrow or you don’t know enough
- Run the 30-Day Test
- Post 1 piece of content daily in your chosen niche for 30 days
- Track: saves, shares, DMs asking “how do I do this?” (not just views)
- If you get 5+ genuine questions in 30 days, you’ve found product-market fitt
- Double Down on Your Unique Angle
- After 90 days, identify what people quote you for: your frameworks, your phrases, your stories
- That’s your “own niche”—it’s not invented from zero, it’s your personality stamped on a proven category
Part 2: Complete Major Niche + Sub-Niche Breakdown
1. MONEY & PERSONAL FINANCE
Major Niche: Money, Wealth, Financial Freedom
Sub-Niches You Can Combine:
- Middle-class budgeting
- Side hustles for salaried employees
- Stock market for beginners (Indian market focus)
- Credit cards and rewards optimization
- Debt-free living
- Real estate investing for first-time buyers
- Crypto for skeptics
- Tax-saving strategies for freelancers
- Passive income streams
- Financial literacy for women
- College student money management
- Retirement planning for millennials
Example Combos:
- Money + Middle-class Indians = “Escape the paycheck-to-paycheck trap”
- Money + Women entrepreneurs = “Build wealth without a corporate job”
- Money + Side hustles = “Turn your 9-5 skills into ₹50k/month”
2. HEALTH & FITNESS
Major Niche: Health, Wellness, Fitness, Nutrition
Sub-Niches You Can Combine:
- Weight loss for working professionals
- Home workouts (no gym needed)
- Yoga for mental health
- Bodybuilding on a budget
- Plant-based nutrition
- Fitness for women over 40
- Strength training for beginners
- Diabetes management through diet
- Posture correction for desk workers
- Sleep optimization
- Intermittent fasting
- Fitness for busy parents
- Athletic performance nutrition
Example Combos:
- Health + Working professionals = “Get fit without leaving your desk”
- Health + Mental wellness = “Heal anxiety through movement”
- Health + Budget = “Build muscle on ₹100/day meals”
3. BUSINESS & ENTREPRENEURSHIP
Major Niche: Starting, Growing, Scaling Businesses
Sub-Niches You Can Combine:
- Solopreneurship and one-person businesses
- E-commerce and dropshipping
- Service-based businesses (freelancing, consulting)
- Agency building
- SaaS and tech startups
- Local business growth
- Instagram businesses
- Content creator business models
- Digital products and courses
- Business automation and systems
- Bootstrapping vs. funding
- Small-town entrepreneurship in India
Example Combos:
- Business + Solopreneurs = “Build a ₹10L/year business alone”
- Business + Content creators = “Turn your audience into income”
- Business + Local India = “Start profitable businesses in tier-2 cities”
4. TECHNOLOGY & AI
Major Niche: Tech Tools, AI, Software, Digital Innovation
Sub-Niches You Can Combine:
- AI for content creators
- No-code tools and automation
- Productivity software reviews
- Cybersecurity for non-techies
- AI for freelancers and agencies
- Tech for business owners
- Wearable tech and gadgets
- Blockchain and Web3
- Tech for seniors/beginners
- Smartphone optimization
- AI writing and video tools
- Low-code development
Example Combos:
- Tech + Content creators = “AI tools that replace your video editor”
- Tech + Small business = “Automate your business for ₹0/month”
- Tech + Freelancers = “Use AI to 3x your output”
5. FOOD & COOKING
Major Niche: Recipes, Cooking Techniques, Food Culture
Sub-Niches You Can Combine:
- Budget-friendly meals
- Meal prep for working professionals
- Regional Indian cuisine (state-specific)
- Vegan and plant-based cooking
- High-protein meals for fitness
- Quick 15-minute recipes
- Street food at home
- Baking and desserts
- Cooking for one/two people
- Zero-waste cooking
- Food challenges and experiments
- Cultural food stories
Example Combos:
- Food + Budget = “Cook for ₹50/meal without compromising taste”
- Food + Fitness = “High-protein Indian meals under 30 mins”
- Food + Culture = “Stories behind regional Indian dishes”
6. TRAVEL & LIFESTYLE
Major Niche: Travel Destinations, Lifestyle Design, Experiences
Sub-Niches You Can Combine:
- Budget travel in India
- Solo travel for women
- Workation and digital nomad lifestyle
- Weekend getaways from major cities
- Offbeat destinations
- Travel hacks and deals
- Sustainable travel
- Luxury travel on a budget
- Adventure sports and trekking
- Cultural immersion travel
- Van life and alternative living
- Minimalist lifestyle
Example Combos:
- Travel + Budget = “Explore India under ₹5000/trip”
- Travel + Solo women = “Safe solo travel guides for Indian women”
- Travel + Remote work = “Work from Himalayas, not Gurgaon”
7. PERSONAL DEVELOPMENT & PRODUCTIVITY
Major Niche: Self-Improvement, Mindset, Skills, Habits
Sub-Niches You Can Combine:
- Productivity systems (Notion, time management)
- Habit building and behavior change
- Communication and public speaking
- Career growth for introverts
- Morning routines and rituals
- Learning strategies (how to learn faster)
- Emotional intelligence
- Confidence building
- Goal setting frameworks
- Journaling and reflection
- Reading habits and book summaries
- Mental models and decision-making
Example Combos:
- Productivity + Corporate employees = “Escape the 60-hour work week”
- Personal dev + Introverts = “Build influence without being loud”
- Personal dev + Students = “Study smarter, not longer”
8. RELATIONSHIPS & DATING
Major Niche: Dating, Marriage, Family, Social Skills
Sub-Niches You Can Combine:
- Dating for Indian millennials
- Long-distance relationships
- Modern arranged marriages
- Conflict resolution in relationships
- Dating advice for introverts
- Building healthy boundaries
- Parenting and family dynamics
- Friendship and social circles
- Breakup recovery
- Communication in relationships
- Marriage without losing identity
- Dating apps and online dating
Example Combos:
- Relationships + Modern India = “Navigate arranged marriage in 2025”
- Relationships + Career = “Build relationships while building businesses”
- Relationships + Millennials = “Date intentionally, not desperately”
9. EDUCATION & SKILL DEVELOPMENT
Major Niche: Learning New Skills, Career Development, Online Education
Sub-Niches You Can Combine:
- Coding and programming for beginners
- Digital marketing skills
- Video editing and content creation
- Freelancing skills (writing, design)
- Language learning
- Excel and data analysis
- Public speaking and presentation
- Sales and negotiation
- LinkedIn and personal branding
- Resume and interview prep
- Upskilling for career change
- Creative skills (photography, art)
Example Combos:
- Education + Career switchers = “Land a tech job without a degree”
- Education + Freelancers = “Master video editing in 30 days”
- Education + Students = “Skills colleges don’t teach”
10. ENTERTAINMENT & STORYTELLING
Major Niche: Comedy, Commentary, Reactions, Pop Culture
Sub-Niches You Can Combine:
- Social commentary on Indian issues
- Movie/show reviews and analysis
- Roasting trends and viral content
- Sarcastic takes on news
- Nostalgia content (90s/2000s India)
- Celebrity gossip and analysis
- Gaming and esports
- Meme culture and internet trends
- Podcast-style conversations
- Documentary-style storytelling
- True crime in India
- Sports analysis and commentary
Example Combos:
- Entertainment + Commentary = “Roast Indian news with sarcasm”
- Entertainment + Nostalgia = “Things only 90s Indian kids remember”
- Entertainment + Analysis = “Why Bollywood keeps failing”
Part 3: How to Use This List
Step 1: Pick 1 major niche from the 10 categories above
Step 2: Choose 1-2 sub-niches that match your experience or audience
Step 3: Combine them into a positioning statement: “If you are [sub-niche], and you want [outcome], this content is for you”
Step 4: Create 10 pieces of content testing different angles within that combo
Step 5: Double down on what gets the most engagement and questions.
Closing Thought
The best niche isn’t the one with the most views—it’s the one where your unique voice creates the most value. Start with a proven category, add your lens, and let your audience tell you when you’ve found your fit.
Buzzpathy 
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