At some point, every creator asks this:

“How is Sourav Joshi getting millions of views by doing normal daily life stuff…
jab main itni mehnat karke bhi struggle kar raha hoon?”

The answer is not luck.
And it’s definitely not “extraordinary content.”

It’s TAM + hooks working together.

Let’s break it down simply — and a bit deeper.

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1) Massive TAM — He Chose a Game Almost Everyone Can Play

TAM (Total Addressable Market) means:
How many people can instantly relate to this content without effort?

Daily vlogs, family moments, small wins, routine struggles —
this is not a niche.

This is life.

What works:

• School, parents, ghar, doston ke saath moments
• Simple emotions: excitement, tension, happiness, regret

Why it wins:
You don’t need to aspire to watch this content.
You just need to recognise yourself in it.

Big TAM beats deep expertise when consistency meets relatability.

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2) Big TAM vs Small TAM (Why Scale Feels “Unfair”)

Small TAM Content

• “Advanced AI workflows for SaaS founders”
• “Cinematic color grading for filmmakers”
• “Options trading strategies”

Who can enter easily?

• Very few people
• Requires prior knowledge
• High thinking cost

Result:
High skill, high effort — but limited scale.

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Big TAM Content

• Family
• Daily routine
• Money tension
• Career confusion
• Small joys, small problems

Who can enter easily?

• Almost everyone
• No prior knowledge
• Emotion-first, logic-later

Result:
Lower resistance, higher watch time, massive reach.

Sourav Joshi plays in big TAM territory.

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3) Familiar Context = Zero Thinking Cost

Sourav’s videos don’t demand mental effort.

The viewer already knows:

• who the people are
• what the environment is
• what kind of story will unfold

What works:

• Repeated settings (home, road, shop, family)
• Predictable but comforting structure

Why it wins:
The brain loves familiarity.
Low thinking cost = higher retention.

People don’t always want “new ideas.”
They want familiar feelings.

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4) Micro Curiosity, Not Big Concepts

He doesn’t hook with:
“Life philosophy that will change your mindset.”

He hooks with:
“Aaj kya hua?”

What works:

• Small unanswered moments
• Everyday uncertainty
• Simple forward momentum

Why it wins:
The brain doesn’t need big curiosity.
It just needs a reason to continue.

Low-intensity curiosity + massive TAM = scale.

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5) Narrative > Information

There is almost no teaching.

Instead:

• Event → reaction → outcome
• Small conflicts → small resolutions

Why it wins:
Stories activate memory and emotion, not logic.
People don’t watch to learn.
They stay to see what happens next.

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6) Social Proof Loop (Without Saying It)

When millions already watch something, the brain assumes:

“Ismein kuch toh hoga.”

Why it wins:
Social proof reduces risk.
People feel safe investing attention where others already are.

This creates invisible authority.

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7) Simple Hooks, Consistently Applied

His hooks are not clever.
They are reliable.

Conceptually:

• Start mid-action
• Start with emotion
• Start with movement or voice

Why it wins:
Hooks don’t need to be genius.
They need to be clear and repeatable for a large audience.

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The Real Lesson Most Creators Miss

You don’t always lose because your content is bad.
Sometimes you lose because:

• Your TAM is too small
• Your hooks demand too much thinking
• Your content requires effort from the viewer

Sourav Joshi optimised for:
maximum relatability + minimum resistance.

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Want to Understand This Properly?

In Hookonomics, I break down:

• How to identify your real TAM
• How to expand TAM without losing identity
• How hooks behave differently in small vs big markets
• Why ordinary content wins at scale

No hype.
No shortcuts.
Just clarity.

👉 Get Hookonomics here:
https://superprofile.bio/busyhimanshu

Remember:
Extraordinary effort doesn’t guarantee attention.
Understanding attention does.

— Himanshu