Color Psychology: How To Choose Best Brand Color?

Kya aapko pata hai ki aapke favourite brands apni pehchaan banane aur aapko apni taraf aakarshit karne ke liye psychology ka use karte hain? Haanji, sahi suna aapne! Aaiye is newsletter ke madhyam se jaanein ki kaise brands humein apni or attract karte hain aur kis tarah se color psychology unki madad karta hai.

Haan ji, aapke logo, packaging, ya website me dikhne wale rang asal me aapki mood aur kharidne ke faisley ko prabhavit kar sakte hain. Toh, chaliye jaan lete hain kis tarah alag-alag industries rangon ke manovaigyanik prabhav ka faida uthate hain, aur kaise aap apne brand ke liye ekdam perfect rang chun sakte hain!

Rainbow Ke Peeche Ka Vigyan

Hamara dimaag kuch khas rangon ke prati khas tarah se react karta hai. Udaaharan ke liye, laal rang excitement aur energy se joda jata hai, jabki neela rang shanti aur bharosa dilaata hai. Brands is connection ka faida utha kar ek khaas impression banane aur upbhoktaon mein vanchit kriyaon ko trigger karne ka prayas karte hain.

Yahaan kuch lokpriya hues ka rang manovaigyanik drishtikon diya gaya hai:

Red: Bold, energetic, joshila (Socho: Coca-Cola, McDonald's)
Orange: Mauj-masti, dostana, yuva (Socho: Nickelodeon, Fanta)
Yellow: Aashawadi, prasanna, uttejna bhara (Socho: Ikea, Snapchat)
Green: Vriddhi, saumanasya, taazgi (Socho: Starbucks, Whole Foods)
Blue: Bharosa, suraksha, vishwasniyata (Socho: Facebook, Ford)
Purple: Vilaasita, sophistication, rachnatmakta (Socho: Hallmark, Crown Royal)
Black: Sophistication, shakti, elegence (Socho: Chanel, Black Friday sales)
White: Shuddhata, safai, saadgi (Socho: Apple, Minimalist fashion brands)

Colors According To Industry:

Ab, dekhte hain kis tarah alag-alag industries rang ka jaadu chalati hain:

• Finance: Here, trust and security are paramount. So, expect to see a lot of blues and greens used by banks, investment firms, and insurance companies.

• Food: It's all about whetting your appetite! Reds and yellows are common choices as they stimulate hunger and evoke feelings of warmth and happiness (think ketchup and mustard!).

• Tech: Brands want to project innovation and reliability. Blues and greys are popular picks for their association with cutting-edge technology and professionalism.

• Travel: Blues and greens create a sense of serenity and escape, perfect for airlines and travel agencies. Bold oranges or teals can also be used to convey a sense of adventure.

• Hospitals: Here, the focus is on promoting a feeling of calm and well-being. Soft blues and greens are often used to create a soothing environment.

• Accommodation: Hotels and resorts use colors that reflect the kind of experience they offer. Luxury hotels might favor blacks and golds, while beach resorts might lean towards turquoise and sandy tones.

• Ecommerce & Retail: Websites and stores use a mix of colors depending on their target audience and product type. Reds can encourage impulse purchases, while blues can build trust for higher-priced items.

• Energy: Companies want to convey a sense of power and reliability. Look for shades of blue and green with accents of yellow or orange to represent energy.

• Entertainment & Media: This industry uses a vibrant palette to grab attention and reflect the mood of their content. Reds and oranges might be used for action movies, while purples and blues might create a more mysterious vibe.

• Social Media: Platforms like Facebook and Twitter use blues to promote a sense of connection and trust. Bolder colors like reds or oranges might be used for call-to-action buttons.

Pantone Ki Shakti Ka Khel: Saal Ka Rang Chunna

Har saal, Pantone Color Institute ek "Saal ka Rang" ghoshit karta hai. Yeh rang vartamaan trends aur sanskritik prabhavon ke aadhar par chuna jata hai. Yadyapi yeh safalta ka guaranteed formula nahi hai, apne brand mein is rang ko shamil karke trend par hone aur naviin honे की bhavana paida ki ja sakti hai.

Udaaharan ke liye, 2024 ka Saal ka Rang "Peach Fuzz" tha, This soft, heartfelt hue expresses the desire to nurture kindness, compassion, and connection—all while fostering a deep coziness as we seek a peaceful future.