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India's Got Latent Ka Business Model (Digital Franchise)

Author

Himanshu Gandotra
January 03, 2025

Busy Creators,

Aaj hum baat karenge ek aise trend ki jo creators ke liye game-changer ban raha hai – Digital Franchise. Samajhte hain ye kya hai, kaise start karte hain, aur kaunse psychological methods aapko alag aur unique banate hain. Saath hi dekhenge India’s Got Latent ka example jo is trend ka perfect case study hai.

1. What is a Digital Franchise?

Ek Digital Franchise ek aisa creator-driven idea hai jo fan-favorite ban jaata hai aur ek bada ecosystem create karta hai. Ye ho sakta hai ek animated series, game, podcast, ya story-driven content.

Example:

  • Amazing Digital Circus: Sirf 3 episodes, par 25B+ related video views.

  • India’s Got Latent (Samay Raina): Ek talent show jo June 2024 mein launch hua aur sirf 6 months mein 150M+ views collect kiye. Fans ne viral clips, memes, aur live shows ke zariye isse iconic bana diya.

Shahrukh Khan Bollywood GIF by India

2. Mindset Before Starting

A. Think Big, Start Small

  • Ek successful digital franchise ka idea bada lag sakta hai, but start chhote aur simple concept se karo.

  • Example: India’s Got Latent ek modern talent show hai, but iska focus raw aur relatable content pe hai, jo fans ko connect karta hai.

B. Audience-Centric Thinking

  • Socho: Mera audience kya chah raha hai?

  • Unke emotions aur daily struggles ko samjho.

  • Content aise banao jo aspirational ho aur relatable bhi.

C. Uniqueness = Success

  • Jo already viral hai, uska copy mat bano. Use psychological methods to think differently:

    • Scarcity Principle: Limited episodes ya exclusivity ka feel create karo.

    • Storytelling Psychology: Emotional stories banao jo log yaad rakhein.

3. Steps to Create a Digital Franchise

Step 1: Identify Your Core Idea

  • Ek clear concept socho jo:

    • Logon ko excite kare.

    • Share karne layak ho.

    • Aapke niche mein unique ho.

Example: India’s Got Latent ka core idea tha – “India ke raw, latent talent ko stage dena.”

Step 2: Build Relatable Characters or Themes

  • Aise characters ya themes banao jo audience ke saath emotionally connect karein.

  • Example: Amazing Digital Circus ke quirky characters logon ke liye relatable the.

Step 3: Engage Fans Early

  • Fans se feedback lo, unke content ko include karo.

  • Encourage fan art, memes, aur discussions.

  • Example: India’s Got Latent ke viral clips aur live events fans ne amplify kiye.

Step 4: Keep It Open for Collaboration

  • Dusre creators ke saath collaborate karo.

  • Ek co-creative ecosystem banao jo organically grow kare.

Step 5: Expand Gradually

  • Jab aapka franchise grow ho, usko alag mediums par le jao:

    • Merchandise.

    • Spin-off content (e.g., BTS videos).

    • Social media campaigns.

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4. How to Think Differently and Unique?

A. Use Psychology to Stand Out

  1. Emotion-Driven Stories: Emotional impact zyada yaad rehta hai.

    • Example: India’s Got Latent ke contestants ki personal stories ne fans ka dil jeeta.

  2. FOMO (Fear of Missing Out): Limited releases ya special live events ka hype create karo.

    • Example: Exclusive behind-the-scenes clips for members.

  3. Social Proof: Show audience reactions, comments, aur fan contributions.

    • People trust what others are loving.

  4. Visual Hooks: Bright colors, unique designs, aur standout thumbnails use karo.

5. Why India’s Got Latent is a Great Example

  • Core Idea: Raw talent ko dikhana, ek relatable aur aspirational theme ke saath.

  • Fan Engagement: Viral memes, audience-voted challenges, aur members-only content.

  • Growth: Sirf ek YouTube show se ek cultural phenomenon ban gaya.

What You Can Learn:

  • Raw, real, aur authentic content audiences ko attract karta hai.

  • Fan-driven trends content ko natural growth dete hain.

6. Takeaways for Content Creators in 2025

  1. Socho Bada, Shuru Karo Chhota: Apne concept ko simple rakho, lekin long-term growth ke liye open rakho.

  2. Audience Pe Dhyan Do: Emotional aur aspirational content pe focus rakho.

  3. Collaborate and Expand: Dusre creators aur platforms ke saath connect karo.

  4. Psychological Tactics Use Karo: Emotions, FOMO, aur visual hooks ka smart use karo.

  5. Engage with Fans: Fans ko apne content ka part banao.

Digital franchises ek naye era ka content trend hain. Agar aap unique sochoge aur apne audience ke saath deeply connect karoge, toh aapka idea ek cultural phenomenon ban sakta hai. Aaj hi apna idea plan karo aur ek naye journey ki shuruaat karo!

Dhanyawaad…!

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