Want to Make Money From Augmented Reality?

Busy Janta,

Augmented Reality (AR) Aapne suna hoga VR, AR, XR—yeh sab sci-fi lagta hai, right? Par sach yeh hai ki AR ab future nahi, present ban chuka hai, especially in India.

Aur khas karke food, media, entertainment, newspapers, and even advertising sectors mein AR ka danka baj raha hai!

Imagine karo, aap restaurant mein jaate ho aur QR code scan karte hi aapke phone screen par menu 3D mein appear ho jata hai, dishes ghuma ke dekh sakte ho, bas smell nahi aa rahi!

Ya phir aap newspaper par ad scan karte ho aur product literally aapke saamne appear ho jata hai—magical, right? Toh chalo, is AR business world mein dive lete hain aur samajhte hain yeh kaise kaam karta hai, kaise aap AR advertisement company start kar sakte ho, aur kya-kya tools and skills required hain!

AR Business Ki Hawa Kaise Chal Rahi Hai India Mein? 🚀

AR ka craze India mein rapid growth pe hai. According to a report, India ka AR market 2024 tak $8 billion cross karne ki umeed hai! Bhai, numbers don't lie! Ab isse koi bhi industry untouched nahi hai—food, media, entertainment, shopping, healthcare, education—sab jagah AR ki wave hai.

Food Sector: Ek restaurant ka example le lo, jahaan aap menu scan karte ho aur items 3D mein appear hote hain. Yeh sirf cool nahi, but interactive bhi hai! Yeh experience customers ko lamba yaad rehta hai, aur aapko pata hai, word of mouth advertisement sabse powerful hota hai.

Media and Entertainment: Abhi tak aap sirf 2D posters dekhte the, but imagine movie trailers popping out from posters? Ya phir concert tickets scan karne par artist ka preview mil jaye! AR is turning ads into interactive experiences.

Newspapers and Magazines: Newspapers mein AR ka use kar rahe hain to make static ads dynamic! Aapne dekha hoga, QR code scan karne par videos play hote hain ya product demos milte hain. Yeh trend badhne wala hai kyunki log visuals se zyada engage hote hain.

Kyu AR Future Hai? 💡

1. Interactive and Engaging: AR traditional media se 10 times zyada engaging hai. Customers ko visual, auditory aur kinesthetic experience milta hai, jo ek normal ad se kabhi nahi milta.

2. Data Analytics: AR ke saath, aap apne audience ke interactions track kar sakte ho. Kisne kitni der dekha, kya dekha, kis angle se dekha—sab kuch! Yeh data aapke ads ko aur targeted aur effective banata hai.

3. Enhanced Customer Experience: Customers ko immersive aur memorable experience milta hai. Zomato aur Swiggy jaisi companies already AR ka use kar rahi hain to make food delivery fun. Imagine food items rotating on your screen—mouth-watering!

4. Competitive Edge: AR aapko market mein ek step ahead rakhta hai. Baaki sab digital ya print media par hai, aap AR par ho toh naturally, you stand out.

Kaise Shuru Karein AR Advertisement Company? 🛠️

Ab baat karte hain business start karne ki. Kya aapko coding aani chahiye? Kya-kya tools chahiye? Chalo step-by-step breakdown karte hain.

1. Identify Your Niche: 

Pehle decide karo ki kis industry mein jana hai. Food, retail, healthcare, education—kaha pe AR ki sabse zyada demand hai? India mein food aur retail sector mein AR boom kar raha hai.

2. Tools to Use:

• Spark AR Studio: Facebook ka free tool hai for creating AR experiences on Instagram and Facebook.

• Adobe Aero: Simple drag-and-drop interface for making AR experiences without coding.

• Vuforia: Advanced platform for AR development with SDKs for multiple devices.

• Unity + Vuforia Plugin: For more advanced AR applications, thoda coding touch ke saath, yeh combo use kar sakte ho.

3. Coding Required?

• Bhai, AR mein 2 types hain: Marker-based (QR codes, images) aur Markerless (environment recognition).

• Basic AR toh aap bina coding ke bhi bana sakte ho using Spark AR, Adobe Aero, etc.

• Lekin advanced projects mein aapko coding knowledge (C#, JavaScript, etc.) and platforms like Unity/Vuforia ka use karna padega.

4. Skills Required:

• Creative Mindset: Yeh obvious hai! Aapko ideas ka powerhouse hona padega.

• Basic Coding (Optional): Agar complex projects karna hai toh basic coding skills useful rahenge.

• Graphic Design and 3D Modelling: Tools like Blender ya Maya use karke aap models create kar sakte ho.

• Marketing Skills: Kya aap AR experience ko effectively market kar sakte ho? Yeh zaruri hai!

5. Business Model:

• Freelancing: Start small, offer AR ad services to small businesses, influencers, restaurants, etc.

• Subscription Model: Ek AR platform banake subscription offer karo—jaise monthly packages for different AR services.

• White-label Solutions: Existing companies ke liye custom AR solutions provide karo.

Unique Ideas for AR Advertisement Company:

1. AR Menus for Restaurants: Ek app banayein jahan restaurants apne menus ko AR mein dal sakte hain.

2. Interactive Product Ads: E-commerce companies ke liye AR try-before-you-buy solutions.

3. AR-Based Interactive Storytelling: Entertainment industry ke liye interactive trailers, short stories, ya product placements.

4. AR Event Invitations: Shadi ya events ke liye AR invites jo normal cards se bahut zyada engaging hain.

Here are some cutting-edge tools and software that are perfect for creating high-quality 3D images from videos:

1. RealityCapture:

• What It Is: RealityCapture is a state-of-the-art photogrammetry software that transforms your videos or photos into 3D models, maps, or textures.

• How It Works: It uses video footage from multiple angles, processes it, and creates a highly detailed 3D model.

• Key Features: Fast processing, high accuracy, supports large datasets, and is user-friendly.

2. Metashape (by Agisoft):

• What It Is: Metashape is another powerful photogrammetry tool widely used for 3D modeling from video and images.

• How It Works: Upload your video footage, and Metashape’s algorithms will reconstruct a 3D model from the overlapping images extracted from the video frames.

• Key Features: It’s known for its precision, customizable settings, and ability to handle various data inputs like images, video, and even drone footage.

3. Polycam:

• What It Is: Polycam is a mobile app that turns your smartphone into a 3D scanner. It’s perfect for quickly capturing objects, spaces, or people in 3D.

• How It Works: Record a video from different angles using your phone, and Polycam processes this into a 3D model.

• Key Features: Easy-to-use, quick scans, and compatible with most modern smartphones. Great for on-the-go 3D capturing.

4. Luma AI:

• What It Is: Luma AI uses neural radiance fields (NeRFs) to generate high-quality 3D models from video.

• How It Works: You capture a scene or object by moving around it with your camera, and Luma AI's technology processes the video into a detailed 3D model.

• Key Features: Uses AI for precise modeling, supports photorealistic textures, and works well even in varied lighting conditions.

5. Meshroom (by AliceVision):

• What It Is: Meshroom is an open-source photogrammetry software that converts images and videos into 3D models.

• How It Works: It uses a node-based workflow to process the footage, where each node represents a step in the reconstruction process.

• Key Features: Free to use, flexible workflows, great for those who are a bit tech-savvy and want full control over the reconstruction process.

6. NVIDIA Omniverse:

• What It Is: NVIDIA Omniverse is a powerful 3D simulation and collaboration platform that supports creating 3D models from videos using AI-powered tools.

• How It Works: It uses NVIDIA’s AI and deep learning capabilities to convert 2D video content into 3D assets with realistic textures and lighting.

• Key Features: Ideal for professionals, supports collaboration, and offers high scalability for complex projects.

7. Capturing Reality:

• What It Is: This tool specializes in photogrammetry software that creates 3D models from images and videos with high speed and accuracy.

• How It Works: You provide video footage, and the software processes it to create detailed 3D models using advanced algorithms.

• Key Features: Known for its speed, quality of output, and efficiency in handling large datasets.

8. 3DF Zephyr:

• What It Is: 3DF Zephyr is another professional photogrammetry software that allows creating 3D models from videos and photos.

• How It Works: It processes video footage from multiple angles to generate detailed 3D models.

• Key Features: User-friendly, supports a wide range of input formats, and offers advanced editing tools for refining models.

9. Apple's Object Capture (via RealityKit):

• What It Is: Apple’s Object Capture is a framework for macOS that lets developers create 3D models from photos and videos using the latest Apple devices.

• How It Works: It utilizes photogrammetry to stitch together images from different angles, creating a high-fidelity 3D object.

• Key Features: Integrated with Apple’s ecosystem, designed for iOS and macOS developers, provides high accuracy and ease of use.

10. Matterport:

• What It Is: Matterport is a tool that specializes in creating 3D models of spaces, often used for real estate, architecture, and retail.

• How It Works: Capture video footage with a compatible camera or even your smartphone, and Matterport processes it into an interactive 3D space.

• Key Features: Creates immersive 3D tours, supports 360-degree video, and offers cloud-based processing and sharing.

Is AR Business Worth the Hype? 🤔

Bilkul! Global giants like IKEA, Nike, and even our desi brands are jumping on the AR bandwagon. AR ads ka engagement rate 70-75% hota hai compared to traditional ads ka 40-45%. Matlab, aapka ROI bhi badhta hai aur brand value bhi!

Plus, India jahan smartphone penetration lagataar badh raha hai, AR ko adopt karna relatively easy ho raha hai. Yeh toh bas shuruat hai, bhai!

Conclusion

Toh dost, agar aapka dimaag mein ideas ka tsunami hai aur aap kuch hatke karna chahte ho, AR business aapke liye perfect hai. Bas right tools, thoda sa coding ya no coding, and creativity ke saath aap AR ke saath duniya ko change kar sakte ho. Ready ho jao magic banane ke liye!

Keep innovating, stay curious, and who knows, next AR ka jadoo aapke haathon se ho! Agar ye newsletter aapko informative lagi, toh share zaroor karna, kyunki knowledge jitna spread hoga, utna hi maza aayega!

Cheers to the future!

Dhanyawaad!