How to Sell Your Memes? Meme Marketing Agency Business.

In partnership with

Aur Busy Insaan!

Kya aap bhi sochte hain ke memes bas time-pass ke liye hain? Well, think again! Aaj kal memes ban gaye hain ek powerful marketing tool. Agar aap apni khud ki experimental marketing agency shuru karna chahte hain, jo businesses ko memes aur unique experiments se consumer behavior change karne mein help kare, toh yeh newsletter aapke liye hai.

1. Kyun Memes?

Sabse pehle, let's talk about why memes. Memes are relatable, funny, and quickly go viral. Unka appeal sabko attract karta hai, especially Gen Z aur Millennials ko. Agar aapne kabhi "Distracted Boyfriend" ya "Mocking Spongebob" memes dekhe hain, aapko pata hoga kitna quickly yeh memes spread hote hain. Memes ka power brands ko casual aur fun banane mein help karta hai, jo ki traditional marketing se kaafi different hai.

2. Experimental Marketing Kya Hai?

Experimental marketing ka matlab hai aisi marketing jo consumers ko engage kare in a way that leaves a lasting impression. Yeh interactive hoti hai, often involving stunts, pop-up events, ya phir online challenges. Imagine karo agar aapne ek hilarious meme-based campaign launch kiya jo logon ko apne doston ke saath share karna padta hai. Fun, right?

The secret to growing on LinkedIn in 2024

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn. This presents a major opportunity for brands (and thought leaders) ready to step in.

Here’s how you can capitalize:

1. Grab your company's existing video assets, like interviews or webinars

2. Generate dozens of clips using OpusClip

3. Schedule your whole month’s worth of video clips on LI using our new Calendar feature

4. Reply to comments on your videos to foster your new connections

Want the full breakdown, with examples from companies like SaaStr and Chili Piper? Read it for free here

Business Plan in Detail

A solid business plan is the backbone of your meme/experimental marketing agency. It will guide you through the initial stages, help you stay on track, and attract potential investors and clients. Here's a more detailed breakdown of each step:

Step 1: Research and Market Understanding

• Target Audience Analysis: Identify who your ideal clients are. Are they startups, established brands, or niche markets? Understanding your audience will help you tailor your services and marketing strategies.

• Competitor Analysis: Study successful agencies like Dentsu Webchutney or Schbang, WLDD, Creativefuel. Look at their campaigns, client base, and strategies. Understand what makes them successful and where they lack.

• Market Trends: Keep up with the latest trends in meme culture and experimental marketing. Platforms like Reddit, Instagram, and Twitter are great for spotting trends early.

Step 2: Define Your Niche

• Specialization: Decide whether you'll focus solely on meme marketing, or if you'll also include other experimental marketing techniques like interactive campaigns, pop-up events, or guerilla marketing.

• Unique Selling Proposition (USP): Define what makes your agency different. Maybe you offer the quickest turnaround for meme campaigns, or perhaps you have a team of viral content creators.

Step 3: Build Your Team

• Key Roles:

  • Content Creators: Skilled in creating relatable and funny memes.

  • Graphic Designers: To create visually appealing content.

  • Social Media Managers: To handle multiple platforms and engage with the audience.

  • Content Strategists: To plan and track trends, ensuring your content stays relevant.

• Hiring Options:

  • Full-time Employees: For stability and consistent output.

  • Freelancers: For flexibility and to manage workload spikes.

  • Interns: To bring fresh ideas and manage smaller tasks at a lower cost.

Step 4: Create a Portfolio

• Mock Projects: If you don't have real clients yet, create mock projects for hypothetical brands. This can showcase your creativity and strategic thinking.

• Case Studies: Once you have real clients, develop detailed case studies highlighting the problem, solution, and results of your campaigns.

• Testimonials: Gather reviews and testimonials from your clients to build credibility.

Step 5: Marketing and Promotion

• Website and Blog: Create a professional website showcasing your services, portfolio, and case studies. Regularly update a blog with insights on meme culture and marketing trends.

• Social Media Presence: Be active on platforms like Instagram, Twitter, LinkedIn, and Facebook. Share your work, engage with your audience, and post content that showcases your expertise.

• SEO and SEM: Optimize your website for search engines to attract organic traffic. Consider running paid ads to target specific audiences.

Step 6: Client Acquisition

• Networking: Attend industry events, webinars, and workshops. Networking can help you get referrals and build relationships with potential clients.

• Cold Outreach: Identify potential clients and reach out via email or LinkedIn with a personalized pitch. Highlight how your agency can solve their specific problems.

• Freelance Platforms: List your services on platforms like Upwork, Fiverr, and Freelancer. These platforms can help you find initial projects and build your portfolio.

Financial Planning

Initial Setup Costs:

• Office Space: Depending on location, rent could range from ₹20,000 to ₹50,000 per month. Alternatively, you can start with a home office.

• Equipment: High-quality laptops, graphic tablets, and software licenses (Adobe Creative Suite, etc.) might cost around ₹1,00,000 to ₹2,00,000 initially.

• Miscellaneous: Office supplies, furniture, and other essentials could add another ₹50,000.

Monthly Operating Costs:

• Salaries: For a small team of 5-6 people, expect to spend around ₹2,00,000 monthly.

• Marketing Budget: Allocate around ₹50,000 per month for online ads, promotions, and content creation.

• Utilities and Miscellaneous: Internet, electricity, and other utilities might cost around ₹10,000 to ₹20,000 monthly.

Economical Ways to Start

• Social Media Mastery: Use free or affordable tools like Canva for designing, Hootsuite for scheduling, and Google Analytics for tracking performance.

• Freelancers: Initially hire freelancers instead of full-time employees. Websites like Upwork and Fiverr have talented freelancers who can work on a project basis.

• Online Learning: Platforms like Udemy and Coursera offer affordable courses to upskill your team. Invest in learning about the latest trends, tools, and strategies.

Practical Examples

• Zomato: Known for their witty and humorous social media presence. They use relatable memes to engage their audience and keep the brand top-of-mind.

• Durex India: Their campaigns often mix humor with bold messages, making them memorable and shareable.

Stats and Facts

• Memes ka Impact: According to a study, memes have a 60% higher engagement rate compared to traditional ads.

• Market Size: Digital advertising in India is expected to reach ₹50,000 crores by 2025, with a significant chunk being spent on social media marketing.

Conclusion

Starting a meme-based experimental marketing agency is both exciting and rewarding. Agar aapka passion creativity aur social media hai, toh yeh field aapke liye perfect hai. So, get ready to dive into the world of memes and experiments, and watch your agency grow!

Remember, har successful journey ki shuruaat ek chote step se hoti hai. So, are you ready to take that step?

Happy…..Experimenting.