The 30-Second Rule

Psychology: Human attention span = 8 seconds (less than goldfish!)
Hook job: Grab attention + justify the click within 30 seconds

5 Psychological Hook Triggers

1. PATTERN INTERRUPT

Psychology: Brain loves patterns, shock breaks the pattern
Examples:

• ❌ “Today I’ll teach you…”
• ✅ “Bhool jao jo tumne sikha hai…” (Forget what you learned)
• ✅ “Tumhare teacher galat the…” (Your teachers were wrong)

2. CURIOSITY GAP

Psychology: Brain hates incomplete information (Zeigarnik Effect)
Examples:

• ❌ “5 tips for success”
• ✅ “5vi tip sunke tumhe gussa aayega…” (5th tip will make you angry)
• ✅ “Iska jawab video ke end mein hai…” (Answer at the end)

3. SOCIAL PROOF + FOMO

Psychology: Herd mentality + fear of missing out
Examples:

• ❌ “Learn this skill”
• ✅ “90% log yeh nahi jaante…” (90% people don’t know this)
• ✅ “Sirf 1% log karte hain…” (Only 1% do this)

4. PERSONAL STAKES

Psychology: Self-interest is strongest motivator
Examples:

• ❌ “General advice”
• ✅ “Tumhare saath bhi hua hai…” (This happened to you too)
• ✅ “Agar tumhe yeh nahi pata…” (If you don’t know this)

5. IMMEDIATE THREAT/REWARD

Psychology: Urgency triggers action
Examples:

• ❌ “Someday you’ll need this”
• ✅ “Kal se start kar sakte ho…” (You can start tomorrow)
• ✅ “5 minute mein samajh jaoge…” (You’ll understand in 5 minutes)

Hook Formula Framework

INTERRUPT + CURIOSITY + STAKES

Template:
“[Pattern Interrupt] + [Personal Stakes] + [Curiosity Gap]”

Example:
“Tumhare parents galat the… (interrupt) jo tumhe bola tha paise ke baare mein… (stakes) aur iska proof main 2 minute mein dunga.” (curiosity)

Psychology Behind First 10 Seconds

Seconds 1-3: SHOCK

• Pattern interrupt
• Unexpected statement
• Visual surprise

Seconds 4-7: RELEVANCE

• “Tumhare saath…”
• “Agar tum…”
• Personal connection

Seconds 8-10: PAYOFF PROMISE

• “Iska jawab…”
• “Main bataunga…”
• Clear value proposition

Advanced Psychology Tricks

1. Cognitive Dissonance

Create conflict in viewer’s mind
Example: “Successful log breakfast nahi karte…” (Successful people don’t eat breakfast)

2. Loss Aversion

Fear of losing > Joy of gaining
Example: “Yeh galti tumhe gareeb rakhegi…” (This mistake will keep you poor)

3. Authority Bias

Position yourself as expert
Example: “500 videos banane ke baad pata chala…” (After making 500 videos, I learned)

4. Novelty Bias

Brain craves new information
Example: “Koi nahi batata yeh secret…” (No one tells this secret)

Hook Testing Framework

Test Your Hook:

1. Would I stop scrolling? (Thumb-stop test)
2. Am I curious about the answer? (Curiosity test)
3. Does it feel personal? (Relevance test)
4. Can I resist clicking? (Urgency test)

Red Flags:

• ❌ Generic opening
• ❌ No personal stakes
• ❌ Predictable outcome
• ❌ No emotional trigger

Quick Hook Generators

Template 1: The Contradiction

“Log kehte hain [common belief], par sach yeh hai…”

Template 2: The Secret

“X saal baad pata chala, [authority figure] ne jhooth bola tha…”

Template 3: The Mistake

“Yeh galti main [time period] tak karta raha…”

Template 4: The Discovery

“[Number] videos ke baad finally samjha…”

Psychology Summary

Hook = Attention (Pattern Break) + Relevance (Personal Stakes) + Retention (Curiosity Gap)

Remember: Psychology doesn’t change, but trends do. Master these psychological triggers, and your hooks will always work.